‘Free shipping is pretty much table stakes’ in e-commerce

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E-commerce companies are under pressure to offer free shipping from deal-chasing consumers, and those who don’t may run the risk of falling behind their competitors, Etsy President and CEO Josh Silverman said Wednesday.

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“Free shipping is pretty much table stakes today,” Silverman told CNBC’s Jim Cramer in an exclusive interview. “About half of all the items on Etsy, buyers say, have shipping prices that are too…

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